Artwork, marketing material and social media campaign to raise awareness of urgent care in the community with a niche audience
Making apprenticeships clear, accessible and actionable
We worked with the South West London Integrated Care Partnership to support the launch of a new health and care apprenticeship hub — a cross-organisational initiative to unify strategies, streamline communications, and raise awareness of apprenticeship opportunities across NHS and partner organisations.
The goal was to simplify messaging, develop a consistent "look and feel", and create high-quality marketing and communications materials that learning and development, HR and workforce teams in all organisations could use.
What we delivered
Strategic, Collaborative Marketing & Communications Tools
We led the development of a cohesive communications approach — from audit to delivery — focused on clarity, accessibility, high-impact visuals and ease of use.
Communications toolkit
Digital and printed resources to reach key audiences
Channels used
Social media ready
Assets and content designed to suit internal & external audiences
Results
Clearer Messaging, Stronger Engagement, Better Collaboration
Working closely with subject matter experts from across the partnership, we created clear, accessible materials tailored to the audiences and channels unique to each organisation — supporting consistent messaging, greater engagement, and long-term adoption.
01
A shared, system-wide suite of materials and communications approach for use across all partner organisations — Trusts, Integrated Care Board (ICB), Social Care and Primary Care providers
02
HR, learning and development and workforce teams and staff across South West London now have easy access to the same clear, plain-English information about apprenticeships
03
Local case studies and relatable examples presented in a consistent, engaging and eye-catching format
04
Materials designed for easy reuse and localisation, and suitable for external release, supporting long-term uptake and reduced duplication of effort
05
Stronger alignment across organisations — helping refine how apprenticeship opportunities are communicated, understood and promoted at both local and system level
06
Positive feedback from stakeholders on clarity, professionalism and usefulness of the new resources
Why it works
Designed for System Impact and Local Flexibility
This project combined strategic insight, practical design, and deep collaboration to deliver materials that are visually appealing and accessible, supporting local activities. By embedding the new content into existing communication networks and workflows, we helped ensure relevance and consistent rollout across diverse organisations.
Our Clients Say
Preview the guide book style
Sample layouts, designed to complement South West London ICP and its partners' styles:
