Localising campaign assets
We use our expertise to adapt visual assets from centralised campaigns to make it more appealing and relatable to our local population. The aim is to create visuals that resonate with a specific community, or target audience, ensuring they feel connected and engaged with the campaign's message.
Centralised campaigns are often highly prescription and require careful handling to ensure the integrity of the brand and core messaging remains strong.
Explore our examples for the NHS...
Large display advertising
Using print materials from a national campaign, adapt the layout and text to provide messaging that is bespoke to the target audience, for placement in shopping centre and roadside advertising.
Online assets
Suites of social media assets to suit all social media channels and resolutions, adapted from centralised toolkits to match local borough target audiences
Refreshing published materials
Revising image assets to reflect new styles and messaging
