Communication tools for A&Es

We worked with HIV specialists, people living with HIV, clinical leaders, voluntary organisations, NHS England and all London NHS hospital trusts to design and deliver communication and marketing tools to launch opt-out testing for HIV, hepatitis B and hepatitis C, in London's NHS emergency departments.

What we
did

Insight

Working with a national steering group we collected feedbck, examples, evidence and advice from organisations and specialists involved in similiar pilots.

Design

We designed a striking look and feel that combined Fast-Track Citites London and NHS brand.

Media

Provided materials including website and social media content, media realeases, FAQs and case studies to support the London launch and local organisations' media activity

Strategy

Collaborated with key stakeholders and signatories to devised a rapproved approach to roll out communications tools to all London NHS hospitals (with A&Es).

Copywriting and editing

Worked with HIV and emergency medicine specialists to develop content for print and eletronic materials for the public and clinicians.

Logistics

We oversaw print production and fulfilment of print materials to all participating