Wandsworth GP Federation
Collaborative Brand Development for a Local Health Organisation
Creating a brand that reflects purpose, partnership and local impact
Wandsworth GP Federation wanted a new brand that would better reflect their role as a modern, forward-looking organisation serving both local GP practices and the wider community.
We led a collaborative process to shape a clear brand strategy and a fresh, professional visual identity — guided by input from staff and key stakeholders throughout.
What We Created Together
From brand, visual identity to launch
Working in close partnership with the Federation’s leadership and staff, we delivered a full brand development process,
Results
A clear, confident brand – built with and for the Federation
01
Strong engagement from staff and stakeholders throughout the process
02
Clear alignment on purpose and positioning among internal teams
03
Positive reception of the final brand identity
04
A flexible toolkit that allows staff to apply the brand consistently and confidently in day-to-day communications
Why it works
Real vision, real results
This was a fast-paced but highly collaborative project — with strong input from across the organisation and a clear decision-making process. By combining structured strategy work with accessible visual development tools, we delivered a brand that reflects the Federation’s identity and can easily scale as they grow.
